Resumen del producto

This study employed a mixed qualitative and quantitative research methodology. For the quantita- 9 tive study, a simple random (probabilistic) sample was obtained of 213 companies in the Columbian 10 cities of Bogotá, Villavicencio, Girardot, and Barranquilla, and the municipality of Soacha; a struc- 11 tured questionnaire was administered, followed by descriptive analysis. For the qualitative analysis, 12 a semi-structured questionnaire was administered to a non-probabilistic sample of 20 interviewees. 13 The findings show a general lack of knowledge concerning these two concepts, few projects with a 14 budget or a schedule, and no measurement of their impact. Similarly, regarding the elements on 15 which social innovation and shared value should be focusing, the responses confirm the low level 16 of new product creation. 17 

These gaps represent an opportunity to develop initiatives benefiting organisations, academia, and 18 government in relation to designing and implementing pedagogies and mentoring to further un- 19 derstanding of these elements, incorporating them into the business strategy, and utilising struc- 20 tured projects that monitor their results and social benefits.